SEOForge vs Arvow

Hey, everyone. So today we're reviewing Arvow.com. If you don't know me, I'm Alex and I help companies grow their organic traffic from traditional search engines like Google and AI search engines like Claude and ChatGPT. I am actually going to go ahead and buy Arvow.com just so you can see me use it, see my first experience and whether it works. If you stay until the end of the video, you'll see my results after three months of using Arvow.com and then you can use this to make your own decisions on whether Arvow is useful for you or not. let's get started. I'm gonna go ahead and sign up.

I just signed up. I'm hit with the paywall. I will actually go ahead, pay for this thing and then we'll continue on with the video. So I actually just paid for Arvow and I subscribed to their lowest tier. Let's get started. Let's go ahead and type in my website. Let's find the sitemap. It doesn't actually like me not having the full URL. I just typed in the full URL. Find sitemap. Perfect.

Perfect. Absolutely no onboarding whatsoever. I actually am a little bit lost as to what to do. So let's explore. Together. I can generate articles, create campaigns, feeds to get content from, optimize my site, reanalyze. Now let's analyze it.

This feels very weird that they're running an analysis without actually being connected to Google Search Console. Also, they're not showing me the number of characters or the pixel width of those titles because if the title is too long, it will get shortened by Google. And that's really not good. It affects your click-through rate.

What happens if I click Apply? I mean, that's impossible because I haven't actually connected my website. So this is not. This was not applied. So I need to actually install this. Okay, now it makes sense. Backlink exchange. Okay, so it's basically you exchange backlinks between other people using Arvow. You get matched to those people and you exchange backlinks.

That's a bit risky because I'm sure you know that private backlink networks, PBNs, they can be very dangerous. They can absolutely nuke your website. So be careful when using something like this. Brand monitors. What is this exactly? Wait, so they have my website already, but I have to type it? So annoying. So basically what it does is it runs prompts for me and I'm actually not aware of what LLMs it's running the prompts through.

This is very interesting here. SEO reports: need to pay more. Yeah, that's not included. Configuration integrations. So they have a few integrations here. Knowledge base: upgrade to Business plan. Custom images. Upgrade to Business plan. So a lot of the stuff is actually hidden behind paywalls. Okay.

I mean, there's not much you can do on this plan. Right. Those don't actually apply until you install the Pixel and then the brand monitor. So 63% visibility across all LLMs. But it doesn't actually tell me. It does tell me if I click on it. ChatGPT, Grok, Perplexity. Okay. Okay. So I'm looking through the responses from the LLMs and I can tell you one thing.

We used to track thousands of prompts every single day across multiple LLMs. And there is such a huge difference when you run prompts and you run them through the API through a platform like Arvow and when you actually take the prompt. So let's say your question, “how can I track my hair growth progress?”, pasting it into an LLM user interface? Like going to chatgpt.com, typing it in, the response through the user interface is so different from what you get from the API and what most of those platforms use.

So it gives you inaccurate data. Like, this is not what an actual person will see in the user interface. The response changes between different users and so on, of course, all the time, because it's an LLM. But using the API makes it worse because it leads you in a direction that is not actually accurate. So I wouldn't recommend using this. It might seem like it's useful, but I mean, it's really not. I would 1000% not recommend running it through the API.

It's useless. I mean, it's not what users actually see. Then let's go and actually generate an article. So since most of the stuff is actually behind an upselling paywall. Generate. What happened? I just pressed the generate articles button and it took me back to the dashboard. Let's press this one right from scratch. Let's see what happens. So this is just an editor. That's not actually what I wanted to do.

Let's start. So I can actually. I cannot actually write an article based on a keyword. My. Yeah. I'm not enjoying this. Let's just, I don't know, take one of the competitor links and see if it will generate a better article than theirs. So I've actually decided to take this link.

It's basically an evaluation guide, sort of a listicle that already mentions my website. But I'm curious to see if Arvow will do a better job than them. I'm going to take it into the Arvow dashboard, and let's see what it creates here. So quick. Wow. I mean, this was almost instant. This is literally just a copy of the article that I gave it. So it didn't actually create a new article. It just copied the same article.

This is so weird. I mean, this is not useful at all. I cannot actually create an article based on a keyword. I'm a little bit disappointed, to be honest with you. I'm really curious. If I type here, let's say, I don't know, something random. AI Healthcare platform. Let's say I add this keyword. Okay. So I can generate an article based on that keyword. Okay, so the article was just generated. Let's go ahead and see it. Wow. I was expecting to see the previous editor I was seeing.

I'm really not a big fan of AI generated stock images because from our research, when a human reader comes to a page. Right, because AI cannot actually see the images yet. But when a human reader comes to the page, if they feel like the article or the page was generated using AI, they're way more likely to leave. And the reason for that is because it feels like, you know, there's no, like, effort put into this. It's probably just slop. Like, people have raised their standards significantly.

So I'm not a big fan. I don't recommend AI generated stock images to anyone. Use real stock images. That's way better than AI generated stock images. Let's see. I like the key takeaways. I think this is really important to have. So that's really good. And then here. That's fine. I mean, when I skim through, I like the quote. That's pretty good. Again, the AI generated stock image. Not the biggest fan. I see an external link to a research website, which is good.

And then another AI generated stock image. Yeah, not a big fan. What I don't like is the fact that there's only two external sources here. No internal linking to my other articles. I think this is bad because what Arvow seems to lack is they don't actually develop topic clusters for me. So they don't say, hey, we've researched 500 keywords for you, and out of those 500, we'll be generating 100 articles. And we are grouping those 100 articles into topic clusters because that's literally the best SEO strategy at the moment.

But instead what they do, they allow you to just, hey, add in your keywords and we will just generate the content for you. So it's good, but really not ideal. Far from ideal, actually. And it doesn't have any internal linking, so it cannot. It doesn't show Google or ChatGPT or Claude, any sort of search engine, as to whether, you know, my content belongs to a topic cluster within my website, do I have topical depth and so on, is just an article with two external sources, which, especially for the healthcare space, that's really not enough.

I like the FAQs at the end. I think that's good. But one thing that it's missing is the sources section at the end. I think this really could be improved. Now let me show you the results. After using Arvow for three months, so those are my results. After three months of using Arvow.com, and you can see we only managed to get 34 clicks. 3.3K impressions, almost 3.4K impressions, an average position of 75. I mean, this did not deliver up to my expectations because 34 clicks, and most of those were branded clicks.

So people searching directly for my brand, this is really below expectations. I mean, there's days with zero organic clicks. There's really not a lot of movement here. So I'm really not happy with the results. And if you don't know, I am the founder of SEOForge.ai and we are also building AI SEO automations. And we're a small team genuinely trying to build something super useful to help fuel your organic growth. And I decided to put Arvow.com and SEOForge.ai head to head and test on two websites within the same niche market.

Niche. And here you can see the results from using SEOForge.ai for the past three months. So we've managed to achieve 340 clicks, 64K impressions, and an average position of 7.1. I mean, when you compare that to the results of using Arvow.com, there's 10 times more clicks, and that's super important. And the average position is just 10 times higher. It's an average position of 7.1. After three months of using SEOForge.ai. And it's not just the clicks organically that came organically from Google, but I connected Bing Webmaster tools to that website as well.

And you can see that in three months of using SEOForge.ai, we actually managed to receive 2.8K AI citations. And since I am the person behind that website, I can tell you that this led to over 80 people signing up for that product. So that's 80 potential leads that we have. And, I mean, way more traffic that we could convert. So those were really, really good results. It shows that we've not just been driving any random traffic, but we've been driving high intent traffic. So this is, this is really important in today's SEO space that's extremely crowded and quality matters more than ever before.

And now let me show you why we've managed to drive 10 times more clicks using SEOForge.ai compared to using Arvow.com. So we don't leave our users guessing. We actually, once you type in your website, we ask you a few questions. So we have a whole onboarding to better understand your business, your website, and just your marketing communication. And using those responses, we actually generate a full content plan for you. And this content plan is not random. Those are not just random keywords. But let's say for website we find around 600 keywords that are high intent and could potentially bring good traffic to you.

Well, what we do after is we create topic clusters. So out of those 600 keywords, let's imagine that my business has, let's say around 10 topics that are high intent. Well, we group those 600 keywords into 10 topics and let's say each topic will have, I don't know, maybe anywhere between five to 10 articles. And we put those on a calendar. And you can, I mean edit any of this. You can change, delete, add new keywords if you feel like, you know, there's a little bit of editing you need to do.

But after that, we use this strategy to generate your articles fully with internal linking, external linking as well, to make sure that you're squeezing as much organic traffic as possible and that your strategy is sound. It's not just random. And now let me show you one of the articles we've actually generated for this business. So you can see every article comes with an H1 title, a meta title that's different from the H1 title, a meta description as well. And what I love the most about our platform is we don't really use AI generated stock images.

They're just bad. We've seen they're bad. We used to use them, but they really hurt your retention, people staying on your page and potentially converting. What we use instead is we create images that show data, infographics, tables, charts, because those are way more valuable to the reader. And when they get indexed on Google Images. So when your articles get indexed on Google Images will get indexed on Google Images and people will actually find your images.

So you'll get additional traffic from people searching for specific statistics and so on. And those stats are not just any stats that, you know, people can find online. We actually research through podcast transcripts, through public databases. We look at research papers, we look at other websites as well. So those are unique insights. And as you know, in the age of AI search and modern SEO, if you don't bring unique insights to the table, I mean, you're literally just saying the same thing in a different way.

All those AI article generators, they're saying the same thing, just written differently. And very important, if you want to bring forward your unique insights, unique data, and actually get cited by AI search engines like Claude and ChatGPT, it's very important to bring this data to the top. So what we've noticed in our research is that a lot of the citations that come from AI search engines, they actually look and cite information from the top 500 words of each web page.

So for some reason, the way LLMs work and the way they retrieve data, they retrieve data that's at the top of the page. So this is why we have a key takeaway section that adds unique insights, unique data. So the LLMs can actually cite this data and drive more traffic for you from AI search engines. And as I've just mentioned, we like using actual charts, not just AI generated stock images. We also use stock images, not AI generated stock images.

And they're absolutely fine. Everything comes fully optimized with external linking, internal linking to your other articles and pages as well. And what I really love is that at the end we have an FAQ. And this is not just a random FAQ. We actually try and research what people are asking around the primary keyword that you want to generate the article for to capture as much variation for that keyword as possible. And what would an article or just a piece of content be if you didn't have a list of sources?

I mean, this is super important to show both search engines and human readers that there was actual research done here. This is not just AI slop. Someone or something actually went through those sources and many other sources and decided to compile a really useful piece of content. I think this is super important, and as far as my knowledge goes, no one else on the market does this. And one more interesting thing that actually also a lot of human SEOs miss on is if someone reads your entire article and scrolls all the way to the bottom, you don't want to miss the opportunity to drive them down the funnel.

So at the bottom of each article we have a CTA section that's tailored to your business to drive people down the funnel so you're not missing out on potential customers. And that's very, very important. So like I mentioned before, I am the founder behind SEOForge.ai and we're a small team trying to build something genuinely useful. Unlike Arvow, we actually do have a free trial so you can test out the platform before deciding whether to move forward and pay for it. And we are trying to build an actual growth engine to help you drive more traffic.

High intent traffic from traditional search engines like Google and AI search engines like Claude and ChatGPT. Feel free to give us a try and if you ever have any questions, any concerns or anything, feel free to reach out to me. Just comment on this video and so on. We're really trying to build something genuinely useful. Thank you so much for watching and I'll see you in the next video.