SEOForge vs Opinly

Hey everyone, my name is Alex and today we're reviewing Opinly.ai. I'll be honest with you, I've seen their ads on Facebook and Google and I really wanted to check them out. I decided to make this video just to show you whether this platform is worth your time and whether there's any use for you, your business, or your website. If you don't know who I am, I have over 10 years of experience in SEO and more recently AI search as well. I've used SEO and content marketing as my main marketing channel for two of my previous startups. One of them I actually managed to scale to over 250,000 users. It was a mobile app. And another one that was more B2B, a software platform that I've scaled from 0 to 1.5K customers in under 2 years using SEO.

Let's get started. I'm gonna go ahead and sign up. I am quite shocked. This is probably the first SEO platform I've tried. That is asking me to type in my phone number. I've added my phone number. It's taking a little bit of time to load. I am a brand. Right, so I see what they try to do here is they I think they try to find my previous details like details about what I've been doing, probably from LinkedIn based on my email. That's not the correct one. Checking the SEO.

Let's see. I'll continue. So sneaky, they've added the LLM visibility at the bottom. I didn't- I almost didn't see that. It's sneaky in my opinion. how does this work? So it's $44 per month, 3-day money-back guarantee, card charged. So 3-day free trial, then $44 per month. I'm just confused because on their homepage they were talking about a way different price. Billed yearly. So I have no way to select monthly either.

Let's try this one. Let's try their medium tier. So basically, for the medium tier, we get team members, 3 companies, track up to 8 competitors, track up to 100 Keywords with daily updates. Access historical data forever. 60+ free backlinks per month. Okay, so I've just started my 3-day free trial. Let's see what happens. So basically I have to type in the same information that I've typed in in the beginning. Let's just say my perfect team. No other teammates to Okay, that's quite a lot to take in.

So I see I have a setup assistant on the left side, and then Well, “Opinly writes from your business and the topics your posts cover.” And then topics. I think that's okay. Medical scribes, front desk automation. Okay, let's say it looks good. Let's just go with it. So my posts: there will be 3 posts per week, no auto-publishing, review mode automatic with no review, and then 9 AM.

I'm curious if I want to change any of this. I can actually change it. So you can do a header image. Let's just say it looks good. So you can really change things. I feel like this is a pretty long onboarding. It takes quite a bit of time. there's a lot of customization going on here, which is not necessarily a bad thing. Okay, so the header image for the articles was generated. Personally, I'm not a big fan of AI-generated stock images. Like, this is better, right? Because you're not trying to hide the fact that it's AI. Same for this, it's like cartoonish. but this, if people think it's AI-generated, they will feel like the whole article is AI-generated, and in my experience, they'll just leave.

So that's not really great. I'll use the minimal cartoon style just because I think that works quite well. People feel like they can tell maybe it's AI, but it looks fine, like you're not trying to hide it. Let's see the keywords now. Okay, so now I can see keywords have been researched. 6 keywords are on the card, 3 monthly volumes and 3 specific ones with no data yet. The keywords look fine. The only thing is those are keywords I've already been targeting and getting traffic from.

So technically, if the platform then goes ahead and just creates more articles targeting the same keywords, they'll be cannibalizing each other. Cannibalizing articles and keywords means that you're basically having 2 or more pages targeting the same keyword or query. So let's say if I don't know, let's say it's AI in healthcare. when you type that in, Google will not try to show both of your pages or 3 pages or 4 pages. They'll show only one. So they'll show you the first one first, then the second one after, let's say, a week. So they'll be testing them, and then gradually they'll both lose traffic.

So you need to be careful about not targeting the same keyword with multiple pages. so now it's allowing me to actually create- they're all keywords that I have already targeted, so I don't really need those articles. But let's just, for the sake of the video, let's just write the first one. So this took a while, but the article is finally, finished. Okay, the first red flag: don't include em dashes in your articles. they're just a sign that the article is AI-generated. I know a lot of human writers use em dashes.

I used to use em dashes, but now, because AI uses them so much, it's not a good thing. Do not use em dashes in your articles. Okay, so I'm looking through I see H2s, H3s, and more em dashes. That's not good. I see some internal linking as well, which is really good. I like this. And then JAMA is a really great website. So it's important that when you write the article, you link to just really, really great and, you know, websites, established websites, established journals, digital magazines, anything like that.

That's very, very important. Download the white paper. I like that. I think from an internal linking point of view, they do great. They only have one link to an external source, which is not enough for most articles nowadays. if you haven't seen this already, Google actually launched a post about using AI to write content. They said they have nothing against it as long as the information you're presenting to the reader is accurate. So one way to prove that information is accurate is linking to established websites, research papers, research journals, and so on.

And this link here is great, but there's only one throughout the whole article. That's not enough. I think this article is missing a few things, which makes me believe, given my experience, that it's not gonna rank too well. First of all, if you want to get more AI search traffic, so traffic from Claude, ChatGPT, you should really include a key takeaway section at the top of your article. So it's usually after the, you know, the introduction, and it includes 3 to 5 bullet points of really the most interesting facts, data, items from the article.

You know, include them there. And the reason you want to do this is, first of all, human readers now, they just skim articles. They don't really read in detail as they used to. And secondly, AI crawlers and AI agents: research has shown that they quote most of their data from the top 500 words of the web pages that they go to. So if you include your unique data, your interesting data, at the very top of the page, you're way more likely to be cited. If you don't do that, you're less likely to be cited, meaning that even if the AI gets some information from your page, it's just maybe it won't cite you, maybe it won't even come to your page, and so on.

So that's a trick that I've been using, and the research has shown that it works. And one thing that I can tell you, it's been working really well for me, is in getting more backlinks. Because so many people use AI to write articles now, their AI actually sees the unique data and insights that I bring to the table at the top of the article, and then they actually link back to my article and my website. So I get free backlinks without having to pay for them as a side effect of just following research, you know. So I'd say that's another thing. The em dashes I've already mentioned. And then another thing that personally I think this article is missing, and this is super serious, as serious as the key takeaways at the top, is it doesn't have an FAQ section, so frequently asked questions at the bottom.

And this is super important now because let's say that I'm typing into Google AI in healthcare, but there's 1,000 other people typing that in into Google every single day, and they might not be typing it in the same way. Someone might be typing like, hey, what are the top AI automations in healthcare today? What are the, you know, the most efficient uses of AI in healthcare? So they could be searching for the same thing but writing it in such a different way. And when you have an FAQ section, what you're actually doing is you're trying to capture the different ways that people will type in the same thing. And providing a concise answer to that query, to that question.

So you can capture more traffic and you can actually, you know, provide people with just useful content, exactly what they're looking for. And then at the bottom, like I've mentioned, it's so important to show Google nowadays that your information is accurate, that you're you've researched trustworthy and established websites. I always include the sources section, similar to a research paper. I'll just list, let's say, between 5 to maybe 10, 15 websites or research papers, anything that's established, especially government websites, for example. Those are very well established websites that usually have accurate information.

So when you include those in the sources section and you just list them out, it shows search engines and AI agents that, hey, this article has been researched thoroughly before being published, and that's just a really strong trust signal. So this article is missing those key things. It looks to me a little bit like AI-generated stuff because of the em dashes, no key takeaways, no sources section, no FAQs. But let's just say for the sake of the video, let's say looks good, publish it. Personally, I'd be out of this platform at this point. Take me to the dashboard. So let's say we skip the publishing.

Okay, so we're in the dashboard now, and I see that over here they have the organic traffic is down, gained 100. So this is an estimation because I haven't connected my Google Search Console or Bing Webmaster Tools, so this is all an estimation. Nothing published yet. Site health holding, gained 147 referring domains. And then I can ask anything. What are the top queries I should be targeting that I'm not targeting yet?

Let's see if it will do it the correct way, because like I mentioned in the beginning of the video, the platform was trying to have me write articles for keywords that I've already been getting traffic from. So that's not good. So let's see what it will actually say here. Okay, so because it doesn't allow me to connect Google Search Console, it basically tells me that those are the keywords that I'm not ranking for right now, but those are the exact keywords I am ranking for right now. But this is because instead of allowing me to connect Google Search Console, Google Analytics, they basically use platforms that estimate this, like DataForSEO, you know, just companies that build huge crawlers.

So they don't actually see the actual data from Google, they use those estimations instead. So this makes it extremely inaccurate. And then I was sort of looking through everything else they have here. If you remember, in onboarding they mentioned 3 articles per week, but now it feels like they just want to do 2. So this changed. Publish automatically is enabled. I see they have a backlink exchange. This is a bit dangerous. I don't necessarily fully recommend it unless it's done right, because you have to place a lot of trust in the platform that is gonna do a good job.

If it exchanges backlinks and it's, you know, it's against Google rules, Google catches it, your website is gonna get nuked. You're gonna lose most of your traffic. LLM visibility. So basically what we were talking about earlier, web analytics. So actually connecting, you know, your Google Analytics and so on. I'll be honest with you, in terms of strategy and so on, AI can be quite good. And when writing content, you actually have to do something interesting because everyone now has access to AI models. Everyone can write decent content compared to 5 years ago.

But when everyone is able to write decent content, you have to, you know, be exceptional. You have to, to manage to outrank those people. And in order to do that, you really need not just a single AI call. So given that they don't have the key takeaways in there, in the generated article, they didn't have an FAQ section at the bottom, a sources section. It felt like, you know, this is just maybe one, maybe a few prompts, and they put this article together and that's it, let's go publish it. But what you really need now is an AI workflow. And an AI workflow doesn't just use one prompt, it uses tens, hundreds of prompts.

It researches websites and places that other AIs don't research. And that's super important because you can bring new data, new insights, new information to the table. And that's what actually gets you ranked nowadays in both traditional search engines and AI search engines. And like I mentioned in the beginning of the video, I'm the founder of SEOForge.ai. And I've taken over 10 years of experience into creating the platform. I would love to show it to you and show you exactly how a platform should be working for you and your website and your business in order to capture as much traffic as possible and drive high-intent leads and customers to you.

And like I've mentioned in the beginning of the video, I'm the founder of SEOForge.ai and I've taken my 10 plus years of experience in SEO and applied them to the platform so you can get the most value out of it. I would love to show you how it works. So first of all, the main difference is the fact that we actually generate a full content plan for you for the next three months. We don't just show you the next five articles we'll write for you. That's just random keyword targeting and that just doesn't work anymore. But what we actually do is we build topic clusters. So. You give us your website, we identify 600 keywords that are high intent for your business, and then we use those 600 keywords to actually create, let's say 90 to 100 or 120 article ideas.

And we group those article ideas into topic clusters, meaning there will be a specific strategy and plan as to how we do internal linking between those articles, what external articles and sources will link to, and so on. And now let me show you exactly how an article that we generate looks like. So this is one of the article examples that we've generated for this website in the AI, healthcare space. And you can see here, I mean the article is just way more comprehensive. We don't like using stock images or a generated stock images. We like creating charts, infographics, things that people will find super useful.

And also they will help you get more traffic from people who are searching for images to use in presentations, social media posts or anything like that. These are really valuable images. It's not just, you know, fluff placeholder images. And then we realized from our research that LLMs, AI search engines like Claude and ChatGPT, they usually cite the information from the top 500 words of each web page. So if you want to get more traffic from AI search, which actually is shown to convert at a way higher rate, you will need to include your key insights, data, unique perspectives in the top 500 words of each blog article.

So this is why every article comes with a key takeaway section where we do exactly this. And this has worked amazing for some of our customers who are actually getting confirmed, incredibly more AI citations than before. Our articles also come fully optimized for SEO and GEO with meta descriptions, meta titles and featured images. Like I mentioned, we don't like creating fluffy images. Every image is on brand and provides actual value. So you can get more traffic from Google, image search and other sort of image search engines. And every article also comes with an FAQ section so you can capture more intent from that keyword.

So let's say if in this case the main keyword we target is healthcare AI platform, well, someone will just search on Google healthcare AI platform, someone will search. What is the best healthcare AI platform? Someone will search, how do you handle AI safety in healthcare platforms? So in order to capture all those intents and all those queries together, this is exactly why we have the FAQ section. Because the FAQ section helps capture and target all those queries around the main keyword. And apart from that, we don't just have an FAQ section, right?

We have more than that, we have a sources section. So the sources section shows that this article was actually thoroughly researched and it's not just some AI slop and fluff, that was just generated, but there has been some actual thinking and reasoning behind this article. And this is super useful because it shows traditional search engines, AI search engines and human readers that hey, the team behind this article actually did thorough research and they came up with a good article. It's not just fluff and we also like to include, just above the Sources section, a CTA section.

And I think this is super important. And most people actually skip this. But imagine that someone comes, reads most of your article, or skims to read, goes all the way to the bottom of the page, and you do nothing with that. I mean, will you just let them leave the website and go to someone else? Go to, potentially one of your competitors? No, you should have a clear CTA section. And the catch here is that the CTA section in each article needs to be contextual to that article. Because if a person comes and searches for the best healthcare platform, you specifically need to have your CTA section. Talk about that and what makes you the best platform and the best solution for what they're looking for. And I mean, the results speak for themselves.

We have the website here that's about AI healthcare automations. And as you can see, using SEOForge.ai, it managed to get 2.6K AI citations, as confirmed by Bing Webmaster Tools from Microsoft Copilot in the past three months. I mean, that's just incredible. 2.6K citations, in fact. Just because I know the customer, they've managed to drive over 80 leads from this alone. And it doesn't just stop here. We also track their Google search console, and as you can see, in three months as well, they've managed to drive over 300 clicks and 56,000 impressions with an average position of seven.

So if you can imagine, their blog articles are actually ranking on the first page of Google after three months, after just registering their domain in a very competitive space. This is super, super amazing. And So like I mentioned before, the platform is called SEOForge.ai. We're a super small team and we're trying to build something incredibly valuable. This is why our article generator doesn't just take the top performing Google search results, it actually scans for public databases, for data online. It collects that data, it looks at research papers if it needs to. It tries to find unique insights, unique perspectives, unique data in different places, brings all of that together using our research agent, and then creates a deeply researched and just insightful and interesting article for both human readers and AI agents.

My name is Alex and I'm so thankful for you for watching this video. If you have any questions for me, if you have any feedback, if you want to check us out, you'll find the 20% off for life discount code in the description and feel free to always reach out to me. I genuinely want to see you succeed. Thank you so much for your attention and I'll see you in the next video.