Plan content
Brand identity
Tell SEOForge who you are, what you sell and who you sell to, so every plan and article fits your business.
Your brand identity is the description of your business that SEOForge works from. The content plan uses it to choose keywords, and every article uses it to mention your company correctly and write for the right reader.
SEOForge fills it in from your homepage when you create a project. Check it once, because a vague description leads to vague articles.
Edit your brand identity#
Open Brand Identity in the sidebar. Every field is required:
| Field | What to write |
|---|---|
| Brand Name | Your company or product name, as it should appear in articles |
| Website | Your main site address |
| Short Description | One sentence on what you do and for whom |
| Industry | For example "B2B SaaS, HR software" |
| Description | A paragraph on what you sell, how it works and what makes it different |
| Key features | Your main features or services, one per line. Click + Add Key Feature for more |
Click Save Changes. New plans and articles use the updated details; existing articles don't change.
Audience, goals and language#
Your target audience, goals, language and country live in Settings → Profile & Targeting, along with the same business details. Language and country decide which language articles are written in and which country keyword data comes from.
How articles sound#
Settings → Article Settings controls the writing for every article in the project:
- Global Article Instructions: standing rules, such as words to avoid, how to describe your pricing, or which product to recommend. You can switch them off for a single article in the Content Planner.
- Point of View: first person (I / we), second person (you), third person, or mixed.
- Tone of Voice: match the top-ranking pages automatically, or choose professional, conversational, authoritative, friendly or casual.
- YouTube Video: finds a relevant YouTube video for each article and embeds it where it fits best.
Blocked domains#
SEOForge never links to the domains in Settings → Blocked Domains. Competitors you added during setup are there already. Add any other site you don't want to send readers to.