Plan content
Keyword research
Look up any keyword's search volume, difficulty, CPC and intent, find related ideas, and add the best ones to your content plan.
Keyword Research shows how many people search for a keyword, how hard it is to rank for, and thousands of related keywords. Use it to decide what to write about, then send the keywords you like to your content plan.
Look up a keyword#
Open Keyword Research, type a keyword, and choose a country and language. 50 countries and 35 languages are available.
The overview shows:
| Metric | Meaning |
|---|---|
| Volume | Average monthly searches, with the change over the last quarter and year |
| KD | Keyword difficulty from 0 to 100. Higher means harder to reach page one |
| CPC | What advertisers pay per click, a rough guide to commercial value |
| Paid comp. | How many advertisers bid on the keyword |
| Intent | What the searcher wants: informational, commercial, transactional or navigational |
| Results | How many pages Google has for the keyword |
| SERP features | Extras on the results page, such as featured snippets or People Also Ask |
You also see how search volume splits by country.
Find related keywords#
Below the overview, four lists show the top ideas:
- Terms match: keywords that contain your keyword.
- Questions: questions people ask about it. These make good FAQ sections and how-to articles.
- Also rank for: keywords that the top-ranking pages also rank for.
- Also talk about: related topics that the top pages cover.
Click View all on a list to see every idea in a table with intent, difficulty, volume, trend and CPC. You can sort by any column and filter by minimum volume, maximum difficulty, words to include or exclude, and intent.
Add keywords to your plan#
Click Add to plan on the keyword overview. The keyword appears in the Content Planner, ready to write. To plan an idea from the lists, search for it first, then add it from its overview.
Keyword data comes from DataForSEO and is refreshed weekly.